The BLUF (Bottom Line/Up Front) is a summary statement (paragraph) which will be used for PUBLIC dissemination. You could say it is your elevator pitch, but only the 30 second statement. The BLUF should provide clarity of what your technology can accomplish, not how it works.

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• The BLUF will be SOCIALIZED PUBLICLY in various ways to gain more attraction for your benefit.

• Use 8th Grade English and simple terms when writing your BLUF statement.

• The BLUF must be limited to 100 words – a five to seven sentence statement.

• Focus on One Topic.